When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this
Damon AlbarnI was approached by Oxfam to go to Mali as their ambassador and get involved in their various initiatives out there. But I felt that was missing the point of using me, a musician
Damon Albarn