Money is all about opportunity cost. Every time you spend on something, that's something you can't spend on something else.

Thinking is difficult and sometimes unpleasant.

There's something about [cyclically] doing something over and over and over that seems to be particularly demotivating.

Imagine you owe on five credit cards, you owe five debts. So which debt should you pay first? And the answer is very simple: You should pay the one with the highest interest rate first. But that's not what people do.

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

I always found the appeal to the market gods a bit odd. Why would the market fix mistakes instead of aggravating them?

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.