Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.

It was shocking to realize how many low-income Americans don't have savings accounts.

Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?

We should teach the students, as well as executives, how to conduct experiments, how to examine data, and how to use these tools to make better decisions.

With everything you do, in fact, you should train yourself to question your repeated behaviors.

When we save, everybody in the household is just suffering. By having the coin in a visible way, when you scratch, you can say the person that is in charge of the making money for the family is doing the right thing.