If you get people to feel that they are putting something, that they are creating it and so on, their love for the project would increase. The more something is yours, the more you're willing to invest in it.
Dan ArielyThe people who need to overcome temptation to the highest degree have the hardest time doing it.
Dan ArielyYour immediate environment is comprised of coffee shops, supermarkets, websites, apps and all kinds of things - none of which have an interest in your long-term or short-term financial well-being.
Dan ArielyOnce we start thinking of ourselves as polluted, there is not much incentive to behave well, and the trip down the slippery slope is likely.
Dan ArielyThere's something about [cyclically] doing something over and over and over that seems to be particularly demotivating.
Dan ArielyKids don't care what party they have, right? They want cake and they want to run around. Nothing else matters. But in this escalation, all the kids want parties like their friends. So, if all the friends have an amazing, expensive party, they all want the same thing. If we all got to scale down as a coordinated effort, all the kids would have been just as happy.
Dan Ariely