We can think about how we reduce the pain in paying. So, for example, credit cards are wonderful mechanisms to reduce the pain of paying. If you go to a restaurant and you are paying cash, you would feel much worse than if you were paying with credit card. Why? You know the price, there's no surprise, but if you're paying cash, you feel a bit more guilt.

I don't want to say that the poor are inherently cognitively diminished, but at the end of the day of making difficult, tough decisions, it's very hard to have the energy to think about things with the right mindset.

Giving up on our long-term goals for immediate gratification, my friends, is procrastination.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

Your immediate environment is comprised of coffee shops, supermarkets, websites, apps and all kinds of things - none of which have an interest in your long-term or short-term financial well-being.

In life we encounter many people who, in some way or another, try to tattoo our faces.

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.