What kind of people would be able to rationalize better than other people? Better storytellers, right? Creative people, right? Because if you're creative, you find more ways to cheat and still yourself a story about why this is okay.
Dan ArielyI don't think we should go around life and being miserable all the time and feel the pain of paying. It's a question of what categories we want to spend more on and what categories we want feel that we are spending too much on and we want to cut down.
Dan ArielyI don't know what exactly the translation is but when we do consume something now, something else has to give at some point.
Dan ArielyEven the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.
Dan Ariely