The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.

We don't really want a huge house, but we want the house to be slightly bigger than our neighbors, and a car that is bigger than our neighbor's, and they're going on vacation that's slightly more expensive, and this escalation happens that things got out of hand.

When we save, everybody in the household is just suffering. By having the coin in a visible way, when you scratch, you can say the person that is in charge of the making money for the family is doing the right thing.

The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.

In life we encounter many people who, in some way or another, try to tattoo our faces.

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

Why would you take money out of your paycheck at the beginning of the month when you don't know how much money you'll need?