The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.

If we all make systematic mistakes in our decisions, then why not develop new strategies, tools, and methods to help us make better decisions and improve our overall well-being? That's exactly the meaning of free lunches- the idea that there are tools, methods, and policies that can help all of us make better decisions and as a consequence achieve what we desire-pg. 241

Once we start thinking of ourselves as polluted, there is not much incentive to behave well, and the trip down the slippery slope is likely.

I always found the appeal to the market gods a bit odd. Why would the market fix mistakes instead of aggravating them?

The problem is that people basically dangle debt in front of us. And the cost for the poor of course is much higher than for the wealthy.

Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea - whether it’s about politics or sports - what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology - rigid and unyielding.

I don't know what exactly the translation is but when we do consume something now, something else has to give at some point.