Linking financial element to energy consumption I think has a huge role if you think about a display instrument that could teach us about what we are using, how much it costs us, how much it is saving, and therefore change our decisions.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

The major thing that holds you back when you're trying to change a bad habit like eating, smoking, or drinking too much is your belief you are out of control.

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.

In life we encounter many people who, in some way or another, try to tattoo our faces.

That’s a lesson we can all learn: the more we have, the more we want. And the only cure is to break the cycle of relativity.

It is very difficult to make really big, important, life-changing decisions because we are all susceptible to a formidable array of decision biases. There are more of them than we realize, and they come to visit us more often than we like to admit.