Once you break the social norm and create a new social norm, all of a sudden it can stay with us for a long time.

The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.

It was shocking to realize how many low-income Americans don't have savings accounts.

The people who need to overcome temptation to the highest degree have the hardest time doing it.

We don't really want a huge house, but we want the house to be slightly bigger than our neighbors, and a car that is bigger than our neighbor's, and they're going on vacation that's slightly more expensive, and this escalation happens that things got out of hand.

Money is a wonderful invention. It lets us save, it lets us specialize, right? I couldn't be a professor if there wasn't any money. Every day I would have to raise chicken and bread and broccoli and go ahead and spend all my time trading. So, money is a wonderful mechanism.

When we think about labor, we usually think about motivation and payment as the same thing, but the reality is that we should probably add all kinds of things to it - meaning, creation, challenges, ownership, identity, pride, etc.