Marketing is all about providing information that will heighten someone's anticipated and real pleasure.
Dan ArielyOwnership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea - whether itโs about politics or sports - what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we canโt stand the idea of its loss. What are we left with then? An ideology - rigid and unyielding.
Dan ArielyTo summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the personโs mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance.
Dan ArielyThe things that motivate us are to help other people, to feel that we're useful, to feel that we're getting better, to feel that we are kind of living to our potential, to get a sense of meaning. All of those things are positive.
Dan Ariely