We need to believe that we're good people, and we'll do just about anything to maintain that perception.

In life we encounter many people who, in some way or another, try to tattoo our faces.

If we all make systematic mistakes in our decisions, then why not develop new strategies, tools, and methods to help us make better decisions and improve our overall well-being? That's exactly the meaning of free lunches- the idea that there are tools, methods, and policies that can help all of us make better decisions and as a consequence achieve what we desire-pg. 241

When parents have college savings accounts for their kids, their kids show higher social and cognitive performance.

None of us always make the best financial decisions.

We should teach the students, as well as executives, how to conduct experiments, how to examine data, and how to use these tools to make better decisions.

When you're in pain, tomorrow doesn't exist - just the pain - and the only thing that you want in the world is for it to go away.