Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea - whether itโs about politics or sports - what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we canโt stand the idea of its loss. What are we left with then? An ideology - rigid and unyielding.
Dan ArielyDisasters are usually a good time to re-examine what we've done so far, what mistakes we've made, and what improvements should come next.
Dan ArielyBrands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.
Dan ArielyYou can think about life as a battle between you and a doughnut shop. The doughnut shop wants you to eat another doughnut and pay the money, and you want to do it in the short term, but in the long term it's not good for you either financially or from a health perspective.
Dan Ariely