We can think about how we reduce the pain in paying. So, for example, credit cards are wonderful mechanisms to reduce the pain of paying. If you go to a restaurant and you are paying cash, you would feel much worse than if you were paying with credit card. Why? You know the price, there's no surprise, but if you're paying cash, you feel a bit more guilt.
Dan ArielyWith everything you do, in fact, you should train yourself to question your repeated behaviors.
Dan ArielyWe need to believe that we're good people, and we'll do just about anything to maintain that perception.
Dan ArielyTo summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the personโs mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance.
Dan Ariely