The problem with opportunity cost is that opportunity cost is divided among many, many things.
Dan ArielyWe need to believe that we're good people, and we'll do just about anything to maintain that perception.
Dan ArielyWho would you trust right now? Which bank would you trust? Which investment would you trust? Do you really want to put your money; do you want to suffer more of these losses that we just had? You know, these volatility that we see is just unexplainable by any rational standards. Nobody has any clue about how to explain this, and nobody wants to experience that. So, we hold more money back, we don't necessarily want to invest in the market and by default, people are saving more.
Dan ArielyThe most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we donโt see how our conflicts of interest work on us.
Dan Ariely