In food, issues that surround purchasing and that whole realm have a very political component and they branch into stories that can be really compelling. Just being on the farm, interacting with all these people in the industry, leads to personal narratives that can be used to make a larger point.

I'm not here to say I don't eat vegetables - I do, a lot of them - but, from a soil perspective, they're actually more costly than a cow grazing on grass.

If you just think exclusively about what would be the best tasting or the most profitable, you're just not seeing the big picture.

The history of food has never had a better biographer. Required reading for anyone who eats.

We're achieving better marbling and better flavor with old world wisdom that's been passed down for generations but we're still using technology.

If you look at the carrying capacity of agricultural areas throughout the world, their ecological habitats are changing. So I think we're looking at - in our lifetime - great collapses of food services.

I said, 'Don, what's sustainable about feeding chicken to fish?'