When you pursue great flavor, you also pursue great ecology.

The history of food has never had a better biographer. Required reading for anyone who eats.

Vegetables deplete soil. They're extractive. If soil has a bank account, vegetables make the largest withdrawals.

I'm not here to say I don't eat vegetables - I do, a lot of them - but, from a soil perspective, they're actually more costly than a cow grazing on grass.

Conventional agriculture has never succeeded in feeding the world, and it's never produced anything good to eat. For the future, we need to look toward alternatives.

When you pursue great flavor, you also pursue great ecology.

The greenhouse is driven by three things: economy, flavor, ecology. Where ecology is what's being grown in this micro-ecology that can simultaneously thrive and better the soil/rotation, not just the flavor.