Writing an informative yet compact thriller is a lot like making maple sugar candy. You have to tap hundreds of trees - boil vats and vats of raw sap - evaporate the water - and keep boiling until you've distilled a tiny nugget that encapsulates the essence.
Dan BrownMost clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.
Dan Brown