Do not collaborate with someone you would not go camping with.

Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.

A manuscript not submitted is a book not published.

If the big publishers are doing so well, why do they require writers to send return postage with their manuscripts?

Run a test. Give a 5-year-old a printed book and an iPad and see what happens. That 5-year-old is going to go right for the iPad. They're not intimidated by it. They know what to do with it. They'll start searching around. And in a children's e-book, you can have links to kid-safe encyclopedia. So if they click on the lion, it takes them to Africa and tells them all about lions. So now, the e-book is educational.

Printing and transporting paper is very expensive, and e-books eliminate the expensive four-color printing, the higher quality paper, the ocean shipping, the customs clearance, the inventory, answering the telephone, writing up the orders, picking, packing and shipping and managing all of these functions. So we eliminate a huge number of costs and the chance that those books won't sell.

Book writing is not a get-rich-quick scheme. Anyone who decides to write a book must expect to invest a lot of time and effort without any guarantee of success. Books do not write themselves and they do not sell themselves. Authors write and promote their books.