Printing and transporting paper is very expensive, and e-books eliminate the expensive four-color printing, the higher quality paper, the ocean shipping, the customs clearance, the inventory, answering the telephone, writing up the orders, picking, packing and shipping and managing all of these functions. So we eliminate a huge number of costs and the chance that those books won't sell.
Dan PoynterEach step you take reveals a new horizon. You have taken the first step today. Now, I challenge you to take another.
Dan PoynterFive Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.
Dan PoynterRun a test. Give a 5-year-old a printed book and an iPad and see what happens. That 5-year-old is going to go right for the iPad. They're not intimidated by it. They know what to do with it. They'll start searching around. And in a children's e-book, you can have links to kid-safe encyclopedia. So if they click on the lion, it takes them to Africa and tells them all about lions. So now, the e-book is educational.
Dan PoynterBook writing is not a get-rich-quick scheme. Anyone who decides to write a book must expect to invest a lot of time and effort without any guarantee of success. Books do not write themselves and they do not sell themselves. Authors write and promote their books.
Dan PoynterMany first-time authors are not concerned about the advance or royalties, they want the notoriety. They get smarter on their second book and look for the money.
Dan Poynter