You'd better do what you feel good about doing. If we [try] to figure out what it is the audience wants and then try to deliver it to them, we're lost souls on the ghost ship forever.
Dan RatherMusic is important. It says things you heart can't say any other way, and in a language everyone speaks. Music crosses borders, turns smiles into frowns, and vice versa. These observations are shared with a hope: that, when schools cut back on music classes, they really think about what they're doing - and don't take music for granted.
Dan RatherThose market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother's big toe was when it came to predicting the weather.
Dan Rather