It's the ratings, stupid, don't you know? They've got us putting more fuzz and wuzz on the air, cop-show stuff.
Dan RatherYou'd better do what you feel good about doing. If we [try] to figure out what it is the audience wants and then try to deliver it to them, we're lost souls on the ghost ship forever.
Dan RatherAs someone who's been covering presidential campaigns since the 1950s, I have no delusions about political reporting. Candidates bargaining access to get the kind of news coverage they want is nothing new.
Dan Rather