And I think thatโs a lot of the reason why when you start to fragment your audience, you start to think about what youโre looking for, youโll go to different spaces, and it parallels what we do as adults. You go to different bars when youโre in the mood for different things. You see different people when you want to go listen to music or when you just want to have a quiet drink with a couple of friends.
danah boyd