We treat our future selves as though they were our children, spending most of the hours of most of our days constructing tomorrows that we hope will make them happy
Daniel GilbertFew of us can accurately gauge how we will feel tomorrow or next week. That's why when you go to the supermarket on an empty stomach, you'll buy too much, and if you shop after a big meal, you'll buy too little.
Daniel GilbertIf you are like most people, then like most people, you don't know you're like most people.
Daniel GilbertWhen we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage
Daniel Gilbert