Part of us believes the new car is better because it lasts longer. But, in fact, that's the worst thing about the new car. It will stay around to disappoint you, whereas a trip to Europe is over. It evaporates. It has the good sense to go away, and you are left with nothing but a wonderful memory.
Daniel GilbertPsychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.
Daniel GilbertPeople are happiest when they're trying to achieve goals that are difficult but not out of reach.
Daniel GilbertWe humans can look deep into future and predict what will happen, but then turn around and do nothing about it.
Daniel Gilbert