When we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage
Daniel GilbertPerceptions are portraits, not photographs, and their form reveals the artistโs hand every bit as much as it reflects the things portrayed
Daniel GilbertWhy isnโt it fun to watch a videotape of last nightโs football game even when we donโt know who won? Because the fact that the game has already been played precludes the possibility that our cheering will somehow penetrate the television, travel through the cable system, find its way to the stadium, and influence the trajectory of the ball as it hurtles toward the goalposts!
Daniel GilbertWe treat our future selves as though they were our children, spending most of the hours of most of our days constructing tomorrows that we hope will make them happy
Daniel GilbertAlas, we think of ourselves as unique entities-minds unlike any others-and thus we often reject the lessons that the emotional experience of others has to teach us.
Daniel Gilbert