The brain and the eye may have a contractual relationship in which the brain has agreed to believe what the eye sees, but in return the eye has agreed to look for what the brain wants.
Daniel GilbertWhen we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage
Daniel GilbertGlobal warming is a deadly threat precisely because it fails to trip the brain's alarm, leaving us soundly asleep in a burning bed.
Daniel GilbertIf you are like most people, then like most people, you don't know you're like most people.
Daniel Gilbert