Part of us believes the new car is better because it lasts longer. But, in fact, that's the worst thing about the new car. It will stay around to disappoint you, whereas a trip to Europe is over. It evaporates. It has the good sense to go away, and you are left with nothing but a wonderful memory.
Daniel GilbertPsychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.
Daniel GilbertI actually think the same things do make most people happy. The differences are extremely small, and around the margins. You like peach ice cream; I like strawberry ice cream. Both of us like ice cream much better than a smack on the head with two-by-four.
Daniel GilbertWe treat our future selves as though they were our children, spending most of the hours of most of our days constructing tomorrows that we hope will make them happy
Daniel GilbertFew of us can accurately gauge how we will feel tomorrow or next week. That's why when you go to the supermarket on an empty stomach, you'll buy too much, and if you shop after a big meal, you'll buy too little.
Daniel Gilbert