Part of us believes the new car is better because it lasts longer. But, in fact, that's the worst thing about the new car. It will stay around to disappoint you, whereas a trip to Europe is over. It evaporates. It has the good sense to go away, and you are left with nothing but a wonderful memory.
Daniel GilbertFew of us can accurately gauge how we will feel tomorrow or next week. That's why when you go to the supermarket on an empty stomach, you'll buy too much, and if you shop after a big meal, you'll buy too little.
Daniel GilbertThe fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.
Daniel GilbertPsychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.
Daniel GilbertIn short, if we adhere to the standard of perfection in all our endeavors, we are left with nothing but mathematics and the White Album.
Daniel Gilbert