If I wanted to know what a certain future would feel like to me, I would find someone who is already living that future. If I wonder what it's like to become a lawyer or marry a busy executive or eat at a particular restaurant, my best bet is to find people who have actually done these things and see how happy they are.
Daniel GilbertIn short, we derive support for our preferred conclusions by listening to the words that we put in the mouths of people who have already been preselected for their willingness to say what we want to hear.
Daniel GilbertResearch suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
Daniel GilbertWhen we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage
Daniel GilbertIn short, if we adhere to the standard of perfection in all our endeavors, we are left with nothing but mathematics and the White Album.
Daniel Gilbert