Why isn’t it fun to watch a videotape of last night’s football game even when we don’t know who won? Because the fact that the game has already been played precludes the possibility that our cheering will somehow penetrate the television, travel through the cable system, find its way to the stadium, and influence the trajectory of the ball as it hurtles toward the goalposts!
Daniel GilbertPart of us believes the new car is better because it lasts longer. But, in fact, that's the worst thing about the new car. It will stay around to disappoint you, whereas a trip to Europe is over. It evaporates. It has the good sense to go away, and you are left with nothing but a wonderful memory.
Daniel GilbertAlas, we think of ourselves as unique entities-minds unlike any others-and thus we often reject the lessons that the emotional experience of others has to teach us.
Daniel GilbertEveryone who has observed human behavior for more than thirty continuous seconds seems to have noticed that people are strongly, perhaps even primarily, perhaps even single-mindedly, motivated to feel happy.
Daniel Gilbert