Rewards can deliver a short-term boostโjust as a jolt of caffeine can keep you cranking for a few more hours. But the effect wears offโand, worse, can reduce a personโs longer-term motivation to continue the project.
Daniel H. PinkThe future belongs to a very different kind of person with a very different kind of mind - creators and empathizers, pattern recognizers and meaning makers.
Daniel H. PinkMost of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.
Daniel H. Pink