All of us want to be part of something bigger than ourselves, something that matters.

There's an idea out there that salespeople have actually been obliterated by the Internet, which is just not supported by the facts.

If you want people to perform better, you reward them, right? Bonuses, commissions, their own reality show. Incentivize them. [...] But that's not happening here. You've got an incentive designed to sharpen thinking and accelerate creativity, and it does just the opposite. It dulls thinking and blocks creativity.

For many of us, the opposite of talking isn't listening. It's waiting. When others speak, we typically divide our attention between what they're saying now and what we're going to say next - and end up doing a mediocre job at both.

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote.” TOM KELLEY General Manager, IDEO

Today it’s economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.

Asking "Why?" can lead to understanding. Asking "Why not?" can lead to breakthroughs.