We have this myth that extroverts are better salespeople. As a result, extroverts are more likely to enter sales; extroverts are more likely to get promoted in sales jobs. But if you look at the correlation between extroversion and actual sales performance - that is, how many times the cash register actually rings - the correlation's almost zero.
Daniel H. PinkAll of us want to be part of something bigger than ourselves, something that matters.
Daniel H. PinkTo sell well is to convince someone else to part with resourcesโnot to deprive that person, but to leave him better off in the end.
Daniel H. PinkI think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.
Daniel H. Pink