The ultimate pitch for an era of short attention spans begins with a single word - and doesn't go any further.

Studying design has made me a much, much more astute observer of this aspect of business. And I'm working mightily to improve my empathic skills. I've dramatically improved my ability to read facial expressions - and I'm trying to be a better, more attentive listener.

The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road. Indeed, most of the scandals and misbehavior that have seemed endemic to modern life involve shortcuts.

A lot of white-collar work requires less of the routine, rule-based, what we might call algorithmic set of capabilities, and more of the harder-to-outsource, harder-to-automate, non-routine, creative, juristic - as the scholars call it - abilities.

Anytime you're tempted to upsell someone else, stop what you're doing and upserve instead.

For many of us, the opposite of talking isn't listening. It's waiting. When others speak, we typically divide our attention between what they're saying now and what we're going to say next - and end up doing a mediocre job at both.

I think this book, Matthew Desmond's "Evicted: Poverty and Profit in the American City.", if you have a friend who is a public official, hand him or her this book. It's that important. And this book raises some serious questions about what kind of country do we want to be.