An enamored amateur need not be a genius to stay out of the ruts he has never been trained in.
Daniel J. BoorstinWe read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
Daniel J. BoorstinAn image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Daniel J. Boorstin