The hero created himself; the celebrity is created by the media.

Of all the nations in the world, the United States was built in nobody's image. It was the land of the unexpected, of unbounded hope, of ideals, of quest for an unknown perfection. It is all the more unfitting that we should offer ourselves in images. And all the more fitting that the images which we make wittingly or unwittingly to sell America to the world should come back to haunt and curse us.

In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

God is the celebrity author of the world's best seller. We have made god into the biggest celebrity of all, to contain our own emptiness.

Beware of charisma . . . Representative Men; was Ralph Waldo Emerson's 1850 phrase for the great men in a democracy . . . Is there some common quality among these Representative Men who have been most successful as our leaders? I call it the need to be authentic-or, as our dictionaries tell us, conforming to fact and therefore worthy of trust, reliance or belief. While the charismatic has an uncanny outside source of strength, the authentic is strong because he is what he seems to be.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

History had been man's effort to accomodate himself to what he could not do. Amereican history in the 20th century would, more than ever before, test man's ability to accomodate himself to all the new things he could do.