By reading we discover our world, our history, and ourselves.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

It is only a short step from exaggerating what we can find in the world to exaggerating our power to remake the world. Expecting more novelty than there is, more greatness than there is, and more strangeness than there is, we imagine ourselves masters of a plastic universe. But a world we can shape to our will is a shapeless world.

Some are born great, some achieve greatness, and some hire public relations officers.

Human models are more vivid and more persuasive than explicit moral commands.

There was a time when the reader of an unexciting newspaper would remark, 'How dull is the world today!' Nowadays he says, 'What a dull newspaper!'

We must abandon the prevalent belief in the superior wisdom of the ignorant.