There was a time when the reader of an unexciting newspaper would remark, 'How dull is the world today!' Nowadays he says, 'What a dull newspaper!'

A best-seller was a book which somehow sold well because it was selling well.

The problem for us is less to discover the way it really is than to see the meaning of the way.

History had been man's effort to accomodate himself to what he could not do. Amereican history in the 20th century would, more than ever before, test man's ability to accomodate himself to all the new things he could do.

The most promising words ever written on the maps of human knowledge are terra incognita, unknown territory.

We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.