An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Daniel J. BoorstinHistorians will not fail to note that a people who could spend $300 billion on defense refused to spend a tiny fraction of that total to keep their libraries open in the evening.
Daniel J. BoorstinIn America, communities existed before governments. There were many groups of people with a common sense of purpose and a feeling of duty to one another before there were political institutions.
Daniel J. Boorstin