Modern tourist guides have helped raised tourist expectations. And they have provided the natives- from Kaiser Wilhelm down to the villagers of Chichacestenango - with a detailed and itemized list of what is expected of them and when. These are the up-to-date scripts for actors on the tourists' stage.

An enamored amateur need not be a genius to stay out of the ruts he has never been trained in.

History had been man's effort to accomodate himself to what he could not do. Amereican history in the 20th century would, more than ever before, test man's ability to accomodate himself to all the new things he could do.

Creators, makers of the new, can never become obsolete, for in the arts there is no correct answer. The story of discoverers could be told in simple chronological order, since the latest science replaces what went before. But the arts are another story- a story of infinite addition. We must find order in the random flexings of the imagination.

The hero created himself; the celebrity is created by the media.

The great obstacle to discovering the shape of the earth, the continents, and the oceans was not ignorance, but the illusion of knowledge.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.