Water, that wonderful, flowing medium, the luck of the planet - which would serve humankind in so many ways, and which would give our planet a special character.

It is only a short step from exaggerating what we can find in the world to exaggerating our power to remake the world.

A best-seller was a book which somehow sold well because it was selling well.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

destruction is easy for humans but creation is too difficult.

By reading we discover our world, our history, and ourselves.