Where ruts have not yet been worn, it requires less effort to stay out of them.

In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

Time makes heroes but dissolves celebrities.

The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.

Throught human history, illusions of knowledge, not ignorance, have proven to be the principal obstacles to discovery

The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'

Some are born great, some achieve greatness, and some hire public relations officers.