In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. BoorstinA pseudo-event ... comes about because someone has planned it, planted, or incited it. Typically, it is not a train wreck or an earthquake, but an interview.
Daniel J. BoorstinTechnology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.
Daniel J. BoorstinWhen the necessary eleven days were added, George Washingtonโs birthday, which fell on February 11, 1731, Old Style, became February 22, 1732, New Style.
Daniel J. BoorstinThe most refined skills of color printing, the intricate techniques of wide-angle photography, provide us pictures of trivia bigger and more real than life. We forget that we see trivia and notice only that the reproduction is so good. Man fulfils his dream and by photographic magic produces a precise image of the Grand Canyon. The result is not that he adores nature or beauty the more. Instead he adores his camera - and himself.
Daniel J. Boorstin