The most refined skills of color printing, the intricate techniques of wide-angle photography, provide us pictures of trivia bigger and more real than life. We forget that we see trivia and notice only that the reproduction is so good. Man fulfils his dream and by photographic magic produces a precise image of the Grand Canyon. The result is not that he adores nature or beauty the more. Instead he adores his camera - and himself.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

But rather that we should lose our sense that neither can become the other, that the traditional novel form continues to enlarge our experience in those very areas where the wide-angle lense and the Cinerama screen tend to narrow it.

Each living art object, taken out of its native habitat so we can conveniently gaze at it, is like an animal in a zoo. Something about it has died in the removal.

A pseudo-event ... comes about because someone has planned it, planted, or incited it. Typically, it is not a train wreck or an earthquake, but an interview.

The American experience stirred mankind from discovery to exploration. From the cautious quest for what they knew (or thought they knew) was out there, into an enthusiastic reaching to the unknown. These are two substantially different kinds of human enterprise.