Best-sellerism is the star system of the book world. A "best seller" is a celebrity among books. It is a book known primarily (sometimes exclusively) for its well-knownness.
Daniel J. BoorstinAn image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Daniel J. BoorstinOur discontent begins by finding false villains whom we can accuse of deceiving us. Next we find false heroes whom we expect to liberate us. The hardest, most discomfiting discovery is that each of us must emancipate himself.
Daniel J. Boorstin