The hero was a big man; the celebrity is a big name.

The hero was distinguished by his achievement; the celebrity by his image or trademark. The hero created himself; the celebrity is created by the media. The hero was a big man; the celebrity is a big name.

There's something beautifully soothing about a fact — even (or perhaps especially) if we're not sure what it means.

The most refined skills of color printing, the intricate techniques of wide-angle photography, provide us pictures of trivia bigger and more real than life. We forget that we see trivia and notice only that the reproduction is so good. Man fulfils his dream and by photographic magic produces a precise image of the Grand Canyon. The result is not that he adores nature or beauty the more. Instead he adores his camera - and himself.

There is no disinfectant like success.

Best-sellerism is the star system of the book world. A "best seller" is a celebrity among books. It is a book known primarily (sometimes exclusively) for its well-knownness.

Modern tourist guides have helped raised tourist expectations. And they have provided the natives- from Kaiser Wilhelm down to the villagers of Chichacestenango - with a detailed and itemized list of what is expected of them and when. These are the up-to-date scripts for actors on the tourists' stage.