America has been a land of dreams. A land where the aspirations of people from countries cluttered with rich, cumbersome, aristocratic, ideological pasts can reach for what once seemed unattainable. Here they have tried to make dreams come true. Yet now... we are threatened by a new and particularly American menace. It is not the menace of class war, of ideology, of poverty, of disease, of illiteracy, or demagoguery, or of tyranny, though these now plague most of the world. It is the menace of unreality.
Daniel J. BoorstinIn fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. Boorstin