We read advertisements... to discover and enlarge our desires.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

In the small town each citizen had done something in his own way to build the community. The town booster had a vision of the future which he tried to fulfill. The suburb dweller by contrast started with the future

When the necessary eleven days were added, George Washington’s birthday, which fell on February 11, 1731, Old Style, became February 22, 1732, New Style.

Climaxing a movement for calendar reform which had been developing for at least a century, in 1582 Pope Gregory ordained that October 4 was to be followed by October 15.

The computer can help us find what we know is there. But the book remains our symbol and our resource for the unimagined question and the unwelcome answer.

Throught human history, illusions of knowledge, not ignorance, have proven to be the principal obstacles to discovery