Never have people been more the masters of their environment. Yet never has a people felt more deceived and disappointed. For never has a people expected so much more than the world could offer.

A sign of celebrity is that his name is often worth more than his services.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Of all the nations in the world, the United States was built in nobody's image. It was the land of the unexpected, of unbounded hope, of ideals, of quest for an unknown perfection. It is all the more unfitting that we should offer ourselves in images. And all the more fitting that the images which we make wittingly or unwittingly to sell America to the world should come back to haunt and curse us.

Americans expect to eat and stay thin, to be constantly on the move and ever more neighborly ... to revere God and be God.

Modern tourist guides have helped raised tourist expectations. And they have provided the natives- from Kaiser Wilhelm down to the villagers of Chichacestenango - with a detailed and itemized list of what is expected of them and when. These are the up-to-date scripts for actors on the tourists' stage.

Time makes heroes but dissolves celebrities.