The force of the advertising word and image dwarfs the power of other literature in the 20th century.

The hero is known for achievements; the celebrity for well-knowns. The hero reveals the possibilities of human nature. The celebrity reveals the possibilities of the press and media. Celebrities are people who make news, but heroes are people who make history. Time makes heroes but dissolves celebrities.

In the small town each citizen had done something in his own way to build the community. The town booster had a vision of the future which he tried to fulfill. The suburb dweller by contrast started with the future

Not so many years ago there was no simpler or more intelligible notion than that of going on a journey. Travel -movement through space -provided the universal metaphor for change. One of the subtle confusions -perhaps one of the secret terrors -of modern life is that we have lost this refuge. No longer do we move through space as we once did.

When the necessary eleven days were added, George Washington’s birthday, which fell on February 11, 1731, Old Style, became February 22, 1732, New Style.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.