The force of the advertising word and image dwarfs the power of other literature in the 20th century.

What is more natural in a democratic age than that we should begin to measure the stature of a work of art-especially of a painting-by how widely and how well it is reproduced?

There is no disinfectant like success.

The problem for us is less to discover the way it really is than to see the meaning of the way.

Beware of charisma . . . Representative Men; was Ralph Waldo Emerson's 1850 phrase for the great men in a democracy . . . Is there some common quality among these Representative Men who have been most successful as our leaders? I call it the need to be authentic-or, as our dictionaries tell us, conforming to fact and therefore worthy of trust, reliance or belief. While the charismatic has an uncanny outside source of strength, the authentic is strong because he is what he seems to be.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

The hero is known for achievements; the celebrity for well-knowns. The hero reveals the possibilities of human nature. The celebrity reveals the possibilities of the press and media. Celebrities are people who make news, but heroes are people who make history. Time makes heroes but dissolves celebrities.