In the small town each citizen had done something in his own way to build the community. The town booster had a vision of the future which he tried to fulfill. The suburb dweller by contrast started with the future

We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place.

Throught human history, illusions of knowledge, not ignorance, have proven to be the principal obstacles to discovery

In the small town each citizen had done something in his own way to build the community. The town booster had a vision of the future which he tried to fulfill. The suburb dweller by contrast started with the future

The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Some are born great, some achieve greatness, and some hire public relations officers.