It's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't think differently.

I'm not a great believer in self-help.

Laziness is built deep into our nature.

If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.

If individuals are rational, there is no need to protect them against their own choices.

A large portion of the weekend effects is explained by differences in the amount of time spent with friends or family between weekends and weekdays.

One of the problems with expertise is that people have it in some domains and not in others.