It doesn't take many observations to think you've spotted a trend, and it's probably not a trend at all.

An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.

Human beings cannot comprehend very large or very small numbers. It would be useful for us to acknowledge that fact.

Economists think about what people ought to do. Psychologists watch what they actually do.

I enjoy being active, but I look forward to the day when I can retire to the Internet.

Nothing in life is quite as important as you think it is while you're thinking about it.

Clearly, the decision-making that we rely on in society is fallible. It's highly fallible, and we should know that.